In 1996, Radius Corporation, maker of Macintosh computer monitors, spun off their Pivot product line to a newly formed company, Portrait Displays. Portrait Displays continued marketing the rotating monitors and the software that rotated the screen image. In the late 1990s, Portrait Displays discontinued the rotating monitors and concentrated on refining the rotation software, called Pivot.
Portrait Displays developed Pivot software into a robust screen management product. Compatibility with every new video card was its main selling point, but it was bolstered by features that included workspace control and desktop icon placement.
As computer screen resolutions increased, a companion product, Liquid View, was developed. With a simple click, Liquid View let a user selectively increase the size of desktop icons and text on menus and toolbars to make them easier to see.
Pivot and Liquid View were licensed to the top manufacturers of computer displays around the world.
Mature Product Offerings
As computer displays became more sophisticated, the engineers at Portrait Displays used their knowledge and experience to develop a new line of monitor-control software called Display Tune.
This new software would allow computer users to abandon the complex matrix of tiny buttons on the edge of the monitor to use mouse-activated buttons and sliders to make screen adjustments.
Ongoing development of Display Tune yielded an array of new features including Power Savings, Desktop Partition, and Color Calibration.
The innovations created with Color Calibration, along with advances in LCD color technology, led to a series of products geared toward improving the color characteristics seen on the screen.
Chroma Tune is a color correcting/color gamut technology that can be customized to solve many different screen-color problems, from balancing the colors to remove primary tint, to gamma adjustments for improved shadows and highlights, all the way to gamut mapping for truer, more life-like colors.