SpectraCal is now a part of Portrait Displays.
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May 29 2012

Pleasanton, CA, USA — Portrait Displays, Inc., a global leader in visual enhancement software for PC and mobile displays, announces a share warrant agreement with Intel Capital, Intel’s global investment organization.

J. Michael James, CEO and President for Portrait Displays said, “We are very pleased to have concluded the share warrant agreements with Intel Capital. This becomes further evidence of the importance the industry is putting on color vibrancy and accuracy of content.”

LCD- and OLED-panel color technology has improved significantly. Manufacturers and consumers want the greatest number of bright and vibrant colors. SRGB and wide-color gamuts on the display can give the most appealing images. However, the color gamut of the display needs to be controlled to match the color standards of the content being viewed—DVD, DSLR photos, Blu-ray®, Flickr®, and web-shopping sites all have different gamut standards.

“Color is the next big change in computer displays. A display’s ability to show more colors has always meant greater visual appeal. Accurate viewing of color is of greater importance as consumers spend more time shopping on the web than in brick-and-mortar stores. Consumers are sharing and viewing photos and video content daily. They are creating and editing content where color accuracy is imperative,” said Martin Fishman, E.V.P of Portrait Displays.

“Portrait Displays’ technology aims to deliver a higher level of gamut and color to help fully implement color-managed displays on Ultrabooks™, tablets, and smartphones,” said Dave Flanagan, Managing Director, Intel Capital. “This is an undertaking that has dramatic benefits for the industry at large and will lead to richer and more vivid user experiences for consumers.”

More information about Portrait Displays’ color software architecture and business contacts can be found at: www.portrait.com.

About Portrait Displays, Inc.
Portrait Displays, Inc., since 1986, is a leading software developer for PC, smart phone, and tablet displays. Portrait Displays’ software is bundled with displays from leading manufacturers throughout the world. Portrait Displays, Inc., is a private corporation with headquarters in Pleasanton, California, USA; representatives in Europe, Taiwan, China, Japan, and Korea. For more information about Portrait Displays and its products or services, visit www.portrait.com.

About Intel Capital 
Intel Capital, Intel’s global investment and M&A organization, makes equity investments in innovative technology start-ups and companies worldwide. Intel Capital invests in a broad range of companies offering hardware, software, and services targeting enterprise, mobility, health, consumer Internet, digital media, semiconductor manufacturing, and cleantech. Since 1991, Intel Capital has invested more than US$10.6 billion in over 1,234 companies in 51 countries. In that timeframe, 199 portfolio companies have gone public on various exchanges around the world and 296 were acquired or participated in a merger. In 2011, Intel Capital invested US$526 million in 158 investments with approximately 51 percent of funds invested outside the U.S. and Canada. For more information on Intel Capital and its differentiated advantages, visit www.intelcapital.com or follow @Intelcapital.

 

Contact Information:
Sales Department
Portrait Displays, Inc.
6663 Owens Drive
Pleasanton, CA 94588 USA
Phone: +1(925)227-2700
Fax: +1(925)227-2705
E-Mail:  This email address is being protected from spambots. You need JavaScript enabled to view it.
Web: www.portrait.com

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