Technicolor and Portrait Displays at CES 2014Portrait Displays showcased the latest Technicolor Color Certified technology in the Technicolor booth at CES 2014 Las Vegas.
Technicolor's Color Certified Program Ensures Consistency Across Displays
Consumers are viewing an ever-increasing variety of content that comes from a wide array of sources: commercially-produced videos, streaming videos and photos, online ecommerce web sites, and more. Viewers have no way to know if the colors they are seeing are accurately depicting the content as was created. Existing industry standards fail to affect the way colors appear on smartphones, tablets, and computer monitors.
The color integrity of viewed content is becoming more important in decision-critical situations, such as live conferencing and promotional media in the corporate environment, and watching videos and engaging in ecommerce by consumers.
Technicolor has used its 100 years of color-perfecting experience to create a color certification process for computer monitors, tablets, and smartphones. The process controls the display’s colors to a tightly-defined industry-approved specification. Now OEMs can offer Technicolor Color Certified devices, assuring their customers that they can trust the integrity of the colors they are seeing on these displays.
Who is Technicolor?
- An established innovator – in creativity and technology in the “color space” of media and entertainment
- Full-time staff of "color scientists" producing digital color technologies, earning countless awards, and industry recognition
- Areas of expertise include: Digital Production Workflow, 3D Services, Visual Effects, Animation, Post-Production, Broadcast Editorial & Finishing, Theatrical Release Printing, Digital Cinema Mastering, Blu-ray™ & DVD Replication & Distribution, Digital Library Services, Broadcast Play-out, Set-top Boxes & Gateways, Patent & Technology Licensing, and Research and Innovation
What is Technicolor Color Certified?
Common displays can change the colors of images on the screen. A Technicolor Color Certified display assures you that what you see on the screen is what you get when you click the Buy Now button.
Until now, the colors on a display were hit-or-miss with reality. Using a Technicolor Color Certified display ensures that the colors are realistic. Now you can edit your photos with confidence.
Directors go to great lengths to color a scene for maximum impact. To get the most out of your viewing experience, use a Technicolor Color Certified display to watch films and videos.
Technology to Power the Brand
- Software has built-in Technicolor setting to watch streaming movies, videos, DVDs, and other content
- Complete control still accessible to select any available color gamut desired
The Technicolor Color Certified Specification
- Color Gamut, delta E
- Red = X 0.64, Y 0.33
- Green = X 0.3, Y 0.6
- Blue = X 0.15, Y 0.6
- White Point (color temperature)
- D65/6505 degrees K, +/-10%
- Luminance 200 cd/m2, minimum
- RGB Balance
(gray balance, neutral balance, or white balance)
< 7 delta E
- Gamma = 2.2 +/- 0.1
Meeting the specification
- Measured Green value not exact but within dE < 7 target
- Display meets spec
- Typical viewer will be very pleased viewing this color gamut
- Brand recognition (with credibility)
- Differentiating element
- Price-point justification
- Purchase decision guidance
- Content viewing enhancement
- Price-point understanding
- Certification process is simple
- Begins with a complimentary product evaluation
- Determination of meet/does not meet or capable of meeting criteria
- Tune with software