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Portrait Displays Announces New Collaboration with MediaTek to Enhance Smart TV Viewing Experiences

September 07, 2021
Pleasanton, CA, USA

Portrait Displays, a global leader in color calibration solutions and advanced display control, announced its partnership with MediaTek, the No. 1 television chipset provider.

Portrait Displays and MediaTek’s collaboration will provide realistic and authentic visual imagery, taking the scenery straight from the director’s lens into viewers’ living rooms.

Portrait Displays and MediaTek are committed to providing the ultimate viewing experience. To address color variations from different types of panels, MediaTek is incorporating Calman Ready technology into its smart TV solutions. This will enable display and device manufacturers (OEMs) the ability to offer consumers a seamless path to color calibration when partnering with Portrait Displays’ Calman Ready integrated solution.

“As a frontrunner in an important segment of entertainment and display devices, it is essential for Portrait Displays to provide leadership and vision within the industry,” commented Eric Brumm, President and CEO, Portrait Displays. “Our work with Hollywood production and post-production studios, alongside consumer electronics brands, positions Portrait Displays as the pivotal driver in the entertainment industry revolution. With MediaTek, we can push forward innovation and dramatically expand the Calman Ready integrated solution.”

“MediaTek is committed to providing excellent picture quality and an immersive visual experience for consumers,” said Alex Chen, General Manager of Global TV Business Unit at MediaTek. “Integrating Portrait Display’s Calman Ready technologies allows us to continue providing innovative technology advancements for the smart TV industry.”

About Portrait Displays
Portrait Displays provides color display solutions that combine the latest in color science with advanced display control. Portrait Displays ensures that color presents beautifully on screens of all sizes – for global device manufacturers, content creators, and content distributors. Only Portrait Displays upholds color quality every step of the way, from the creation of the first frame to its appearance on the screen of any device.

Portrait Displays’ Calman color calibration software is the most popular calibration solution utilized by Hollywood’s most respected color professionals. Calman color calibration solutions meet the requirements to deliver a superior viewing experience that is just right.

Portrait Displays is headquartered in Pleasanton, CA with an office in Edmonds, WA and a presence across Europe, Taiwan, China, Japan, and Korea. With decades of experience in color science and display technology, Portrait Displays is taking the lead in inventing a more colorful digital future.

For additional information contact:
Portrait Displays
Marketing@portrait.com